Privacy policy

Last updated: July 21, 2026

Hunter Industries Incorporated, referred to in this Privacy Policy as “Hunter,” “we,” “us” or “our,” operates Shop.HunterIrrigation.com and its related pages, accounts, checkout features, connected applications, products and services, collectively, the “Services.”

This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you:

• Visit or use the Services
• Create an account
• Search for or purchase products
• Use a wishlist
• Apply for financing
• Submit a product review
• Subscribe to email or text messages
• Contact customer support
• Make an in-person purchase through a connected Shopify Point of Sale system
• Otherwise interact with Hunter’s connected ecommerce services

Hunter uses Shopify to host and support the Services. Shopify and other service providers may process personal information as described below.

If this Privacy Policy conflicts with our Terms of Service regarding the collection, use or disclosure of personal information, this Privacy Policy controls.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes or could reasonably be linked to an individual or household.

Personal information does not include information that has been lawfully made public or information that has been aggregated or deidentified so that it cannot reasonably identify an individual.

The information we collect depends on how you interact with the Services.

Contact and Identification Information

We may collect:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account identifiers
• Customer number

Account Information

If you create an account, we may collect:

• Email address or username
• Password or authentication information
• Saved addresses
• Account preferences
• Communication preferences
• Wishlist information
• Purchase history

Passwords and certain authentication credentials may be processed by Shopify or another authentication provider and may not be directly accessible to Hunter.

Order and Transaction Information

We may collect:

• Products viewed
• Search queries
• Products added to a cart or wishlist
• Products purchased, returned or cancelled
• Order number
• Product options and selections
• Purchase history
• Discount or promotion information
• Shipping method
• Delivery status
• Return and refund information
• Buyer notes
• Order tags
• Package weight
• Product images associated with an order
• Fraud risk indicators

Payment Information

Payments are processed through Shopify, Shop Pay or another payment provider presented during checkout.

Payment providers may directly collect:

• Payment card numbers
• Financial account information
• Billing information
• Authentication information
• Transaction information

Hunter does not receive or store complete payment card numbers through the Services. Hunter may receive limited transaction information such as:

• Payment status
• Payment method type
• Limited payment identifiers
• Transaction amount
• Refund status

Complete payment card information remains with Shopify or the applicable payment provider.

Financing Information

Hunter offers financing through Affirm.

If you select Affirm, Affirm may directly collect:

• Name
• Email address
• Date of birth
• Partial Social Security number
• Financial information
• Purchase amount
• Information used to evaluate eligibility or creditworthiness

Affirm acts independently when processing financing applications and administers information under its own privacy notice.

Hunter may receive limited information needed to complete the order, such as financing approval status, transaction status and purchase amount.

The PIA identifies Affirm as an independent controller because it processes identity and financial information for financing and may disclose information to credit bureaus and related service providers.

Device, Browser and Usage Information

We and our service providers may automatically collect:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Mobile or device identifiers
• Cookie identifiers
• General location derived from an Internet Protocol address
• Pages viewed
• Products viewed
• Search queries
• Click behavior
• Session activity
• Referring website
• Shopping cart activity
• Date and time of access
• Interaction with emails, text messages or advertisements

We may use this information to operate the Website, improve product search, recommend products, measure marketing activity and maintain security.

Marketing and Engagement Information

We may collect:

• Email subscription status
• SMS subscription status
• Marketing consent records
• Consent timestamps
• Product interests
• Email opens
• Link selections
• Text message interactions
• Advertising interactions
• Communication preferences
• Inferences about likely product interests

Reviews and Submitted Content

If you submit a product review, photograph, question or other content, we may collect:

• Name or display name
• Email address
• Purchase verification information
• Rating
• Review text
• Photographs
• Other information you choose to provide

Your display name, review, rating and photographs may be displayed publicly.

You may contact Hunter to request removal of a review or photograph. Removal requests are subject to verification, legal requirements and records Hunter may need to retain.

Do not include confidential, sensitive or unnecessary personal information in publicly visible content.

Point of Sale Information

When you complete an in-person transaction through a connected Shopify Point of Sale system, we may collect:

• Name
• Email address
• Telephone number
• Payment and transaction information
• Purchase history
• Receipt preferences

Payment card information is processed by Shopify or the applicable card processor.

2. Sources of Personal Information

We may collect personal information:

• Directly from you
• Automatically through the Services
• Through connected Shopify Point of Sale systems
• From Shopify
• From the Shop App
• From Shop Pay and other payment providers
• From Affirm
• From shipping carriers
• From ShipStation
• From analytics providers
• From email and SMS providers
• From consent management providers
• From wishlist providers
• From product review providers
• From product recommendation providers
• From fraud prevention providers
• From address validation providers
• From advertising and social media platforms
• From Hunter affiliates
• From other parties as permitted by law

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing the Services

We may use information to:

• Operate the Website
• Provide in-person Shopify Point of Sale services
• Create and manage customer accounts
• Maintain shopping carts
• Maintain wishlists
• Process purchases
• Process payments
• Process financing transactions
• Fulfill orders
• Generate shipping labels
• Validate addresses
• Arrange shipping and delivery
• Provide tracking notifications
• Process returns and refunds
• Respond to customer service inquiries
• Provide requested products and services

Improving Product Discovery and Personalization

We may use information to:

• Process product searches
• Improve search results
• Understand product interest
• Save wishlist selections
• Recommend related products
• Present product bundles
• Provide upsell and cross sell recommendations
• Remember customer preferences
• Personalize portions of the shopping experience

Shopify Search and Discovery processes search queries, click behavior and session information to improve onsite search and product discovery.

Marketing and Advertising

Subject to your choices and applicable law, we may use information to:

• Send promotional emails
• Send promotional text messages
• Recommend products
• Recover or remind customers about shopping carts or wishlists
• Request product reviews
• Measure marketing performance
• Create advertising audiences
• Display advertisements on other websites and platforms
• Measure whether advertisements result in visits or purchases
• Personalize advertising based on Website activity

Analytics and Website Improvement

We may use information to:

• Measure Website use
• Understand customer journeys
• Diagnose technical problems
• Improve navigation
• Evaluate search performance
• Evaluate product interest
• Measure conversions
• Test Website features
• Develop new products and services

Security and Fraud Prevention

We may use information to:

• Authenticate accounts
• Secure transactions
• Detect suspicious activity
• Assess fraud risk
• Prevent unauthorized access
• Investigate potential misuse
• Protect Hunter, customers and third parties
• Enforce our terms and policies

Communications

We may use information to:

• Send order confirmations
• Send shipment and delivery notifications
• Provide account notices
• Send security alerts
• Respond to questions
• Provide customer support
• Send policy or service updates
• Send promotional communications when permitted

Legal and Business Purposes

We may use information to:

• Comply with applicable law
• Respond to lawful requests
• Maintain tax, accounting and business records
• Conduct audits
• Resolve disputes
• Enforce agreements
• Establish, exercise or defend legal claims
• Complete a merger, acquisition, financing, restructuring, bankruptcy or similar transaction

4. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, software development kits, local storage and similar technologies.

These technologies may support:

• Website functionality
• Customer accounts
• Shopping carts
• Wishlists
• Consent preferences
• Security
• Analytics
• Product search
• Product recommendations
• Email measurement
• SMS measurement

Advertising

Conversion measurement

Retargeting

OneTrust Preference Center

We use OneTrust to provide a publicly accessible cookie and privacy preference center.

OneTrust may process:

• Cookie preferences
• Internet Protocol address
• Consent timestamps
• Opt-in and opt-out records

Consent records may be retained for approximately 12 months or for another period reasonably necessary to demonstrate and manage customer privacy choices. The PIA identifies OneTrust as the consent management provider and states that its banner should be regularly tested to confirm that it covers all active cookies and trackers.

You can manage eligible technologies through:

• The cookie banner
• The OneTrust privacy preference center
• Browser settings
• Global Privacy Control
• Other legally recognized opt-out signals
• One Trust Privacy

Blocking required or functional technologies may affect Website operation.

5. Analytics

We use Google Analytics to understand how visitors interact with the Services.

Google Analytics may process:

• Cookie and device identifiers
• Internet Protocol derived information
• Browser and device information
• Page views
• Website interactions
• Referring sources
• Shopping activity
• Conversion events

Google Analytics advertising features are enabled. These features may support advertising audience creation, demographic or interest reporting, conversion measurement and advertisement personalization.

Google may process information under its own privacy terms and settings.

You may manage eligible Google Analytics and advertising technologies through the OneTrust preference center and other privacy controls described in this policy.

6. Advertising and Social Media Platforms

We use advertising or measurement technologies provided by platforms that may include:

• Google Ads
• Meta
• Pinterest
• TikTok
• Microsoft

These platforms may receive:

• Cookie identifiers
• Device identifiers
• Internet Protocol derived information
• Website activity
• Product views
• Shopping cart activity
• Purchase or conversion events
• Limited transaction information
• Advertising interactions

These technologies may be used to:

• Measure advertising performance
• Display relevant advertisements
• Create advertising audiences
• Retarget Website visitors
• Limit repeated advertisements
• Understand whether an advertisement resulted in a purchase

Depending on applicable law, these disclosures may be considered a “sale,” “sharing” of personal information or processing for targeted advertising even when Hunter does not receive money in exchange for the information.

Eligible consumers may opt out as described in the Your Privacy Choices section.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify

Shopify hosts and supports the Services.

Shopify may process information for:

• Storefront operation
• Customer accounts
• Checkout
• Payment processing
• Point of Sale transactions
• Search and product discovery
• Bundles
• Order management
• Marketing and messaging
• Shop App services
• Analytics
• Security

The PIA identifies Shopify as the core ecommerce platform processing names, email addresses, addresses, payment information, IP addresses, browsing behavior and order history.

Shop App

Shop App discovery, tracking and marketing features are enabled.

Shopify may process:

• Name
• Email address
• Purchase history
• Device identifiers
• Location information
• Order tracking information

Shopify may use information across its Shop services as described in Shopify’s privacy notices and Shop settings.

The PIA identifies potential cross-merchant profiling through the Shop network as an area requiring clear disclosure and review of Shop data-sharing settings.

Payment Providers

Shopify, Shop Pay and other payment providers process payments, authentication, fraud checks and refunds.

Hunter does not receive complete payment card information.

Affirm

Affirm independently processes financing applications and may disclose information to credit bureaus, identity verification providers, financial service providers and other recipients described in Affirm’s privacy notice.

Marketing and Communication Providers

We use Shopify Messaging, Klaviyo and Attentive to support:

• Transactional communications
• Promotional email
• Promotional SMS
• Subscription management
• Marketing consent records
• Message delivery
• Engagement measurement
• Personalization
• Unsubscribe and suppression records

These providers may process:

• Name
• Email address
• Telephone number
• Purchase history
• Product interest
• Engagement information
• Communication preferences

Wishlist Services

We use Wishlist Plus by Swym.

Swym may process:

• Email address
• Wishlist selections
• Browsing behavior
• Device identifiers
• Product interest

Swym supports wishlist creation, wishlist sharing and related communications or retargeting.

The PIA identifies behavioral tracking and email retargeting as material Swym considerations.

Product Review Services

We use Judge.me to collect, verify and display product reviews.

Judge.me may process:

• Name
• Email address
• Purchase information
• Review content
• Ratings
• Photographs

Customers may contact Hunter to request removal of review content or photographs.

The PIA notes that customer names and review content may be displayed publicly and that review request emails should honor applicable communication preferences.

Product Recommendation Services

We use Selleasy by Logbase to provide:

• Upsell recommendations
• Cross sell recommendations
• Related product suggestions

Selleasy may process:

• Product viewing activity
• Shopping cart information
• Order information

Shipping and Fulfillment Providers

We use ShipStation to support:

• Shipping label generation
• Order fulfillment
• Carrier management
• Address validation
• Tracking
• Customer shipping notifications

ShipStation may receive information reasonably necessary to fulfill an order, including:

• Customer name
• Email address
• Telephone number
• Shipping address
• Order information
• Product information
• Buyer notes
• Package weight
• Product options
• Fraud risk information
• Limited payment method metadata

ShipStation does not receive complete payment card information.

Shipping information may be provided to carriers such as:

• UPS
• FedEx
• USPS

Address information may also be processed through USPS or Melissa address validation databases.

The PIA notes that the precise ShipStation data mapping, retention period and verified security controls still require internal confirmation.

Consent Management Providers

OneTrust processes privacy choices and cookie consent records.

Analytics Providers

Google and other analytics providers may process Website and device activity to measure use and performance.

Advertising Partners

Google, Meta, Pinterest, TikTok, Microsoft and related partners may process Website activity and identifiers for advertising, measurement and audience services.

Affiliates

We may disclose information within the Hunter corporate group for operational, administrative and legal purposes.

Parties You Direct Us to Use

We may disclose information when you request or direct us to interact with:

• Shipping carriers
• Financing providers
• Payment providers
• Social media platforms
• Other third party services

Legal and Corporate Transactions

We may disclose information:

• To comply with applicable law
• To respond to legal process
• To protect rights, safety or property
• To investigate fraud
• To enforce agreements
• In connection with a merger, acquisition, financing, restructuring, bankruptcy or sale of assets

8. Sale, Sharing and Targeted Advertising

Certain state privacy laws define “sale,” “sharing” and “targeted advertising” broadly.

Some disclosures involving advertising cookies, pixels, device identifiers and Website activity may be considered:

• Sale of personal information
• Sharing for cross-context behavioral advertising
• Processing for targeted advertising

This may apply even when Hunter does not receive money in exchange for personal information.

During the preceding 12 months, Hunter may have disclosed the following categories of information to advertising and analytics partners:

• Identifiers
• Internet or electronic network activity
• Commercial information
• Device information
• Advertising interaction information
• Inferences about product interests

These disclosures support advertising, audience creation, retargeting, analytics and conversion measurement.

Hunter does not knowingly sell or share the personal information of individuals under 16 years of age.

Eligible consumers may opt out through:

• The OneTrust preference center
• Global Privacy Control
• Another legally recognized opt-out preference signal

9. Global Privacy Control

Hunter honors qualifying Global Privacy Control signals as required by applicable law.

When a recognized signal is received, Hunter will treat it as a request to opt out of eligible sale, sharing or targeted advertising activities for the applicable browser or device.

If Hunter can associate the browser or device with a customer account, Hunter may also apply the choice to that account where required or technically available.

A browser signal may not apply to another browser, device or account unless the choice can be associated with that browser, device or account.

California guidance states that qualifying GPC signals must be treated as valid opt-out requests by covered businesses.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected.

Current retention practices include:

• Order and transaction records may be retained for seven years to support tax, accounting, warranty, fraud prevention and legal obligations
• OneTrust consent records may be retained for approximately 12 months
• Marketing subscription and suppression records may be retained for as long as needed to honor communication choices and demonstrate compliance
• Reviews and associated photographs may be retained while published, until removal is approved or for as long as reasonably necessary to maintain applicable records
• Account information may be retained while an account remains active and for an appropriate period afterward
• Security and fraud information may be retained for as long as reasonably necessary to protect the Services
• Customer support communications may be retained for operational, quality, dispute and legal purposes

The PIA identifies a seven year retention period for Shopify order records and a 12 month period for OneTrust consent records.

Retention periods for ShipStation, Swym, Judge.me and Selleasy have not been independently confirmed. Until those periods are confirmed, Hunter relies on its contracts, configurations, deletion processes and the applicable provider’s retention practices.

When personal information is no longer reasonably necessary, we may delete, deidentify or securely dispose of it.

11. Security

We use administrative, technical and physical safeguards designed to protect personal information.

These measures may include:

• Access controls
• Multifactor authentication
• Encryption in transit
• Payment security controls
• Vendor security reviews
• System monitoring
• Employee access restrictions
• Security policies and training

Shopify supports encryption, PCI DSS controls and SOC 2 related security practices. The PIA recommends enabling two-factor authentication for all ecommerce administrator accounts.

No security method is perfect. We cannot guarantee that personal information will always remain secure.

Do not send passwords, complete payment card details or other sensitive information through unsecured communication channels.

You are responsible for protecting your account credentials and notifying Hunter if you suspect unauthorized access.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to personal information
• Request information about how personal information is collected, used and disclosed
• Request deletion
• Request correction
• Obtain a portable copy of certain information
• Opt out of sale
• Opt out of sharing
• Opt out of targeted advertising
• Limit certain uses or disclosures of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal the denial of a request
• Receive equal service and pricing when exercising a privacy right

These rights are not absolute.

We may retain or continue using information when permitted by law, including to:

• Complete transactions
• Provide requested services
• Maintain required records
• Protect security
• Prevent fraud
• Exercise or defend legal claims
• Comply with legal obligations

California consumers may have rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive information and receive nondiscriminatory treatment.

13. Authorized Agents

Where permitted by law, you may authorize another person to submit a request for you.

Hunter may require:

• Written proof of authorization
• Verification of the agent’s identity
• Direct confirmation from you
• Verification of your identity

14. Appeals

If applicable law gives you the right to appeal a privacy request decision, submit an appeal through the same request method.

Include “Privacy Appeal” in the subject line and explain why you believe the decision should be reconsidered.

Hunter will respond within the period required by applicable law.

We will not unlawfully discriminate against you for exercising a privacy right.

15. Marketing Choices

Promotional Email

You may unsubscribe from promotional email by selecting the unsubscribe link included in the message.

After unsubscribing, you may continue to receive nonpromotional communications about:

• Orders
• Accounts
• Security
• Returns
• Customer service
• Policy changes

Text Messages

You may opt out of promotional text messages by replying STOP or following another opt-out method described in the message.

Message and data rates may apply.

Consent to promotional text messages is not required as a condition of purchase.

Product Review Requests

Hunter and Judge.me may send review request emails following a purchase.

Regardless of classification, review communications will provide legally required preference or unsubscribe controls.

Advertising

You may manage eligible advertising activity through:

• The OneTrust preference center
• The “Your Privacy Choices” link
• Global Privacy Control
• Browser settings
• Platform advertising settings
• Industry opt-out tools

16. Children’s Privacy

The Services are intended for a general adult audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to Hunter, contact us so we can review and address the request.

Hunter does not knowingly sell or share personal information belonging to individuals under 16 years of age.

17. Third Party Websites and Services

The Services may link to websites, applications or platforms operated by third parties.

Third party services may include:

Shopify

Affirm

Shipping carriers

Social media platforms

Advertising platforms

Manuals

Videos

Payment providers

Hunter does not control the privacy, security or content practices of independent third parties.

Review their privacy notices before providing personal information.

Providing a link does not necessarily mean Hunter endorses or is affiliated with the third party.

18. Processing Locations

The Website is intended for customers in the United States and ships products only to eligible addresses within the 50 United States.

Hunter, Shopify and other providers may process personal information in other states or countries.

Based on the connected services identified in the PIA, processing may occur in:

• United States
• Ireland
• India
• Other countries where Shopify or another provider operates

For example, the PIA identifies Judge.me processing in Ireland and the United States and Logbase processing in India.

Privacy laws in those locations may differ from those where you live.

Where required, Hunter and its providers may use contractual, technical and organizational safeguards for transferred information.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our practices
• Connected applications
• Technology
• Legal requirements
• Products and Services

We will post the revised policy on the Website and update the “Last updated” date.

We will provide additional notice when required by applicable law.